Cafe Latina does not have a physical location for customers to shop. Brenda came to HRMG seeking a website in order to establish her web presence and launch her new business. Cafe Latina’s aesthetic was already identified through the art created for her logo and coffee bags, therefore the bulk of the project settled on developing the website’s content and eCommerce services.

As the idea of Cafe Latina began with her family sampling coffees with South American origins throughout Texas, it was important to Brenda to share the culture and history tied to Cafe Latina’s current flavor lineup. As is necessary for each project to facilitate the creation of website copy, research into each flavor selection provided not only a vast story and look into Latin America’s rich culture, but also choice keywords for an audience that may already be interested in the specific flavors Cafe Latina offers.